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A.T. Kearney’s Mark Essle to Speak About How to Cope with Environment Full of Ambiguity

The expert from the renowned global consulting firm will show how businesses should prepare and how they can create new opportunities.


The third Plenary Session at ABRAFATI 2017 will be conducted by Mark Essle, partner at A.T. Kearney Brazil. He will address the prospects for the next few years in Brazil, focusing especially on recommendations for businesses to prepare themselves to win in an environment filled with ambiguity and uncertainties.

Using the situation Brazil currently finds itself in as a starting point, he is going to outline scenarios on which to base strategic planning and budgets for 2018, but with important recommendations for any period.

With over 25 years’ proven experience in consulting, having led projects for companies in various economic sectors —including the coatings industry—, Essle is in a unique position to assess the marketplace and point to actions to be taken with a view to avoiding risks and creating opportunities.

He stresses the need for having a vision that is cautious and innovative at the same time. “2018 will be election year, with operation ‘Car Wash’ (Lava Jato) ongoing and a reversal of trends in interest rates, inflation, prices, and exchange rates. Accordingly, the prospects are falling between the extremes, making any planning and forecasting activity twice as hard,” Essle says.

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BRAZILIAN COATINGS
MANUFACTURERS ASSOCIATION
 
Av. Dr. Cardoso de Mello
1340 - Cj. 131 - Vila Olímpia
ZIP CODE 04548-004
São Paulo, SP - BRAZIL
Phone: +55 11 4083-0503
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